BRAND DRIVEN

VISION

Get clear about who you are and where you’re headed so you can get focused and grow your business. 

STEP .01 IN THE BRAND DRIVEN METHOD

BRAND DRIVEN VISION

One of the biggest steps business owners miss in building their brand AND their business is establishing a clear vision. Normally, it’s something leaders have “in the back of their head” but haven’t specifically defined. The Brand Driven Vision process helps leaders think critically about why they’re in business, where they want to go, who they want to serve, and how they plan to stand out from their competition. Answering these key questions (and several more) helps get to the heart of your big “why?” and pull out the key components that make your business one-of-a-kind.

SIGNS YOUR BUSINESS
LACKS VISION

  • When asked who your client is, you say “everyone”  
  • You don’t know what makes your business unique
  • You feel like you’re standing in your competitor’s shadow
  • As a leader, you struggle to know where to focus      
  • Your team lacks engagement with your company mission

WHAT A CLEAR VISION CAN DO FOR YOUR BUSINESS

  • Get clear about who you are and your place in the market 
  • Know who your audience is and where to find them 
  • Know the difference between opportunities and distractions
  • Get across what makes you different and why you matter   
  • Engage and inspire your team to take more ownership 

THE BRAND DRIVEN

VISION FRAMEWORK

.01

M.A.D.E. FOR IMPACT

Discover your unique business fingerprint and define your specific position in the marketplace.

.02

TRUE VALUES

Establish your company values and the standards that will influence the way you do business.

.03

FIND YOUR NICHE

Take a look at your current offerings and discover where you can specialize and focus your efforts.

.04

MAKE YOUR MISSION

Define a mission statement that actually gains buy-in and keeps you and your team centered on a goal.

.05

IDEAL AUDIENCE MAP

Define your ideal customer, their key characteristics, where to find them, and how to get more of them.

.06

90 DAY PLAN

Once you get a clear view, we’ll help you come up with a plan based on what you discover.

HOW IT WORKS:

.01

SCHEDULE A CALL

Let’s talk about where you’re at, where you want to be and how we can help. 

.02

WE’LL WORK ONE-ON-ONE

We’ll guide you through each part of the framework to establish your clear vision.

.03

GAIN CLEAR FOCUS

Use your new-found focus to build the business you’ve always wanted. 

TESTIMONIALS

“Ali is a brand-building genius. With the combination of her Storybrand messaging skills and her top-shelf graphic design prowess, she truly is an unstoppable force when it comes to building a brand that people resonate with. In her work with us here at Esthetics Center, Ali has revolutionized our brand.”
John Wheeler

C.E.O., Esthetics Center

“When opening my new business I wanted my passion, as well as the culture of my business, to come across in my branding and Ali did an incredible job listening to all of the reasons why I started this venture as well as, the practical things we would be doing as a company. She came up with the perfect design tagline for us, “Creating Spaces with Soul”, it truly captured all that I am as an Interior Designer and business owner.”
Jade Moana

Owner, Jade Moana Interior Spaces

“Ali has been helping me with my business since 2009 and has been invaluable. She brings such creativity and amazing knowledge on everything from branding and marketing to web design and SEO. Literally everything you see in my business was designed by Ali. Her creativity has helped my business grow in ways I couldn't imagine. If someone was looking for a person to help their business in all things branding and a partner to help you and a business dreaming of a strong future, Ali Alden is who you need in your life and business.”
Malaika Heinbaugh

Owner, Dog Gone Amazing Education Center

“Prior to opening my company I didn’t know anything about branding or marketing, I just knew my trade. Ali asked a lot of questions and she was able to pull out what was important to me and the values I lived my life by. She used this information to come up with a name, logo, website and marketing plan for my company. I’m just a simple plumber and she helped us launch a top-notch branding plan that helped us grow into the company we have now.”
Chad Bogan

Owner, InMotion Heating & Plumbing

DOWNLOAD YOUR FREE VIDEO GUIDE

HOW TO BUILD A POWERFUL BRAND FOR YOUR BUSINESS.

* indicates required