COMPLETE BRAND DESIGN

THE REFUGE SPA

The Refuge Spa is a great example of how a powerful vision can influence a powerful brand. With concept and brand strategy lead by Ali Alden, this incredible spa brand was built from the ground up into one strong, cohesive written and visual message.

Details

Launched Feb 2020
Reno, NV

Categories

Business Concept
Brand Strategy
Messaging
Brand Design
Branded Materials
Web Design 

THE VISUALS

A MODERN URBAN SANCTUARY

THE VOICE

REST, RECOVER, AND RISE ABOVE IT ALL. 

Rise above the stress, the noise, the pressure, and the hustle at The Refuge Spa. We designed this urban sanctuary to help you recover and reboot. The spa is more than a luxury—it’s a resource. Use it to reward yourself for all your hard work, connect and laugh with friends, or get relief when life beats you up.

You don’t have to be a stress statistic. Take time to take care of you so that you can get back out there and be your best. The Refuge: your place to rest, recover, and rise above it all.

 

THE VISION

SPA IS NOT JUST A LUXURY…IT’S A TOOL.

The Refuge is a modern-day spa built for modern-day life. With its unique combination of express and full-service treatment options, this spa was designed to give its guests the ability to fit the spa into their schedule…even if it is just for 15 minutes. The Refuge Spa wants to inspire people to re-think the spa as a powerful tool for getting the most out of life so they stop letting stress get the best of them and get the regular rest and recovery they need.

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