BRAND & PACKAGING DESIGN

ROWDY BARS

This Reno-based prebiotic foods company is the product of a lifelong mission to eat healthy, without skimping on taste. Rowdy is dedicated to designing good, clean energy that helps people stay active or inspires them to get there. We helped Rowdy Bars design a brand and packaging for their prebiotic snack bars  to help them enter the marketplace with a powerful, memorable brand. 

Details

Launched May 2010
Reno, NV

Messaging in collaboration with Bareknuckle Brand Marketing. 

Categories

Art Direction 
Brand Strategy
Brand Design
Messaging
Branded Materials
Web Design 

THE VISUALS

ENERGETIC, NATURAL, ADVENTEROUS 

THE VOICE

SNACK SMART. LIVE ROWDY.

You live fast-paced; it’s your lifestyle. Whether it’s crushing a presentation at work, rushing the kids around town for “all the things”, fitting in a trail run or busting out a term paper—you’re on all day, every day. And when you’re looking for a way to keep your energy up and fuel your body, you want a snack that is both delicious AND healthy. But your choices are limited—protein bars have that strangely familiar chalk texture, while plant-based bars taste like, well…plants. We know the struggle which is why we designed a snack bar that is not only healthy, but doesn’t skimp on taste. Rowdy Bars come in seriously tasty flavors and aren’t filled with junk that weighs you down. Oh, and because they’re loaded with prebiotics, you can feel good knowing you’re doing something good for your gut-health. Rowdy Bars cover all the bases so you can keep moving, thinking and doing with healthy, pure, tasty go-fuel. 

 

THE VISION

Rowdy Prebiotic Foods is the product of our lifelong mission to eat healthy, without skimping on taste. To us, Rowdy means a lot of things: positivity, preparation, perseverance and the best prebiotic foods on the planet. We’re dedicated to designing good, clean energy that helps you stay active or inspires you to get there. We hope our products will provide the fuel and inspiration you need to get back to feeling good, so you can get back to getting rowdy.

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