BRAND & PACKAGING DESIGN
This Reno-based prebiotic foods company is the product of a lifelong mission to eat healthy, without skimping on taste. Rowdy is dedicated to designing good, clean energy that helps people stay active or inspires them to get there. We helped Rowdy Bars design a brand and packaging for their prebiotic snack bars to help them enter the marketplace with a powerful, memorable brand.
Launched May 2010
Messaging in collaboration with Bareknuckle Brand Marketing.
ENERGETIC, NATURAL, ADVENTEROUS
SNACK SMART. LIVE ROWDY.
You live fast-paced; it’s your lifestyle. Whether it’s crushing a presentation at work, rushing the kids around town for “all the things”, fitting in a trail run or busting out a term paper—you’re on all day, every day. And when you’re looking for a way to keep your energy up and fuel your body, you want a snack that is both delicious AND healthy. But your choices are limited—protein bars have that strangely familiar chalk texture, while plant-based bars taste like, well…plants. We know the struggle which is why we designed a snack bar that is not only healthy, but doesn’t skimp on taste. Rowdy Bars come in seriously tasty flavors and aren’t filled with junk that weighs you down. Oh, and because they’re loaded with prebiotics, you can feel good knowing you’re doing something good for your gut-health. Rowdy Bars cover all the bases so you can keep moving, thinking and doing with healthy, pure, tasty go-fuel.