BRAND DESIGN

PARAMOUNT AUTO BODY

Paramount is a family-owned Auto & RV Collision Repair Shop with an RV shop offering service, parts, sales, and repair. They have been one of the leading collision centers in Reno, NV since 1977 and were looking to refresh the look of their branding and marketing. We worked with the family team at Paramount to strategize a new brand that looks as trustworthy and high-quality as the services they provide.  

Details

April, 2018
Reno, NV

Strategy in Collaboration
With Ann Armbruster

Categories

Logo Refresh 
Brand Strategy
Brand Design
Messaging
Branded Materials
Web Design  

 

THE VISUALS

CLEAN, TRUSTWORTHY, WELCOMING 

THE VOICE

DON’T SETTLE. DEMAND PARAMOUNT.

Being in a wreck can really put your whole life in a tail spin. If you’ve been fortunate enough to survive and not suffer major injuries, you’re still left with a damaged vehicle that needs to be repaired as soon as possible. After years of faithful payments you trust that your insurance company will honor your policy and be a “like a good neighbor” you call for direction and support. But, instead you’re left to jump a bunch of hoops during an already difficult time. Even worse, you quickly learn that the insurance company wants your car fixed one way—the cheapest way that’s most profitable for them. This is not only infuriating but leaves you feeling like you have no control.

You shouldn’t have to fight for what you’ve already paid for or risk a faulty, cut-rate repair. Over the past 43 years, we’ve watched folks just like you go through this experience far too many times. At Paramount Auto Body, we’re a Consumer Advocate Shop that works for YOU, not your insurance company. We provide honest, quality auto repair while walking you through the complete process with your insurance company. You’ll get back to normal life as soon as possible and, when you do, you’ll have peace-of-mind knowing that your car was repaired safely and you received the full benefits you’re entitled to. 

 

THE VISION

A CONSUMER ADVOCATE SHOP


After a vehicle collision, most people have no idea what to do or where to go. They have no choice but to rely on their insurance company in order to find help. Unfortunately, what they unknowingly find are shops who are in contract with insurance companies to drive down costs and cut corners during repairs. This is dangerous for the vehicle owner, their families, and everyone else on the road.

At Paramount Auto Body, we are a Consumer Advocate Shop providing complete collision repair. We see you through the process making sure your repair meets the highest safety standards and that it is handled fairly with the insurance company. With this, you’ll feel 100% safe knowing your vehicle was repaired properly and have peace-of-mind knowing that you weren’t taken advantage of.

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